Whip Around a Snowy Bend in a Maserati
Trade in your boards and skis for a spin on snow-covered roads.
We all know those auto commercials: a beautiful car blazes through a path of fresh snow while kicking up powder behind its wheels, effortlessly taking on the slippery road. Now imagine the scenario again, except you’re the one behind the wheel of that shiny new toy.
Lucky for us, Italian luxury automotive brand Maserati is returning to Aspen for a third year and helping turn these dreams into reality, by partnering with two Colorado properties for a pop-up winter driving experience that delivers the same oohs and ahhs we see on their advertisements. This limited engagement will take over The Sky Hotel in Aspen and the Westin Snowmass in Snowmass Village beginning February 11 and run until February 20. Since you don't have to be a guest at either of the properties, everyone is invited to ditch their traditional post-slope routine for a spin in one of Maserati’s all-wheel drive sport sedans, the Quattroporte S Q4 or the Ghibli S Q4. Both models boast twin-turbo V6 engines and 404 horsepower, which should help you plow through Aspen’s back country roads like never before: With all of Maserati’s fine-tuned power at your fingertips, don’t be afraid to get a little sideways when it comes time to pull off a Scandinavian flick around that snowy bend in the road. And just how much will this experience cost you? Nothing—it's simply a way for Maserati to show off their cars' control and handling on the snow-covered roads of Colorado.
Want a turn behind the wheel? Make sure to RSVP with Maserati, and make your way to Aspen. A valid driver's license is required, and participants must be 25 or older.